Pete Van Regenmorter
How to Stop Seeing Advertising Through Rose-Colored Google Glasses.
Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...
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CAPTIVATION CAPITAL Advertising & Creative Since 2001
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Pete Van Regenmorter
May 8, 2018
Ultimate Mindshare.
It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...
Pete Van Regenmorter
Jan 30, 2018
Cover to Cover Captivation
As mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...
Pete Van Regenmorter
Aug 30, 2017
Spontaneous Vertical Exponential Capacity Expansion. (And Other Buzzwords I Just Made Up.)
Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...
Pete Van Regenmorter
Jul 18, 2017
Making a Big Splash Can Be a Pain
Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....
Pete Van Regenmorter
May 1, 2017
Awww...Your Brand Is Just Too Precious.
Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...
Pete Van Regenmorter
Mar 21, 2017
From The Marketing Director's Chair
No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...
Pete Van Regenmorter
Mar 13, 2017
Good and Quick. Any Questions?
I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...
Pete Van Regenmorter
Jan 10, 2017
Kicking Off the New Year.
2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs...
Pete Van Regenmorter
Aug 29, 2016
Winding Down. Ramping Up.
For me, it's been a great summer of family trips, beaches, golfing, and fishing (the latter two with mixed results). Unfortunately, the...
Pete Van Regenmorter
Jul 26, 2016
Bring It To Life.
If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...
Pete Van Regenmorter
Jun 22, 2016
Strategy. It's Baked Right In.
When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...
Pete Van Regenmorter
Apr 29, 2016
Big Ideas, Revisited.
Funny. The last heading from my last blog post was "You Don't Need a Big Agency to Get Big Ideas." Since that proclamation, I have been...
Pete Van Regenmorter
Mar 22, 2016
Flattery By Jeep (Unbeknownst To Them).
Big Game Flashback Of all the ads from the past Biggest Professional Football Game in February that Shall Remian Nameless, one ad stood...
Pete Van Regenmorter
Mar 8, 2016
How We Spend Our Free Time
Imagine your accountant on vacation. He or, let's say she, is toasting in the sun on some remote tropical beach with a ridiculous...
Pete Van Regenmorter
Mar 4, 2016
Fab Feb
As the avid follower of this blog that you are, you've no doubt noted that there were no posts for February. That's because we were busy...
Pete Van Regenmorter
Mar 2, 2016
Wish We'd Done That. Oh, Wait, We Did! Installment 4
Here's an ad we designed recently that we're rather proud of. Technically, this is a trade ad. But, really it's simply an ad. An ad...
Pete Van Regenmorter
Jan 18, 2016
Wish We'd Done That. Oh, Wait, We Did! Installment 3
The billboard series pictured above is now brightening the bleak winter skies throughout Holland, Michigan. We created it for Holland...
Pete Van Regenmorter
Jan 16, 2016
Ideas. You Can Never Have Enough.
The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...
Pete Van Regenmorter
Dec 11, 2015
Who We're NOT Hiring.
You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...
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