Two negative GDP quarters. Textbook(ish) recession. So now's the time to cut and cower. Hunker in a bunker. Lay low and scan the skies...

Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...

Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....

Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...

No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...

If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...

When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...

The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...

You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...

For an introduction to Buzzword Blowout™ please read here. GROWTH HACK? The images it conjures are reason alone to send this one to the...

Why invest in creative, captivating approaches to communicating with your target audience, when communication is as simple as showing...

Your company could benefit from a banana waffle machine, organic free-range accounting (see Figure 1), supersonic cubicle...

For an introduction to Buzzword Blowout™ please read here. Today's ill-fated business buzzword is the sickeningly seismic: PARADIGM...

I make ads, so I pay attention to other people's. Trends come and go in advertising, like any other art-related endeavor. And, like any...

​ Welcome to the first installment of Buzzword Blowout™ on Oblogatory™, the Captivation Capital blog. In business, buzzwords can start...

​My kids mock my wife an I relentlessly every time we have the audacity to speak the word "blog." "Daaad. It's blog not BLAHHHG," they...