Pete Van Regenmorter
It's Here.
Two negative GDP quarters. Textbook(ish) recession. So now's the time to cut and cower. Hunker in a bunker. Lay low and scan the skies...
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CAPTIVATION CAPITAL Advertising & Creative Since 2001
The Latest
Pete Van Regenmorter
Aug 28, 2019
How to Stop Seeing Advertising Through Rose-Colored Google Glasses.
Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...
Pete Van Regenmorter
Jul 18, 2017
Making a Big Splash Can Be a Pain
Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....
Pete Van Regenmorter
May 1, 2017
Awww...Your Brand Is Just Too Precious.
Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...
Pete Van Regenmorter
Mar 21, 2017
From The Marketing Director's Chair
No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...
Pete Van Regenmorter
Jul 26, 2016
Bring It To Life.
If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...
Pete Van Regenmorter
Jun 22, 2016
Strategy. It's Baked Right In.
When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...
Pete Van Regenmorter
Jan 16, 2016
Ideas. You Can Never Have Enough.
The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...
Pete Van Regenmorter
Dec 11, 2015
Who We're NOT Hiring.
You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...
Pete Van Regenmorter
Nov 30, 2015
Buzzword Blowout-Growth Hack
For an introduction to Buzzword Blowout™ please read here. GROWTH HACK? The images it conjures are reason alone to send this one to the...
Pete Van Regenmorter
Nov 18, 2015
Why Captivate?
Why invest in creative, captivating approaches to communicating with your target audience, when communication is as simple as showing...
Pete Van Regenmorter
Nov 17, 2015
What is Captivation Capital? Part 1
Your company could benefit from a banana waffle machine, organic free-range accounting (see Figure 1), supersonic cubicle...
Pete Van Regenmorter
Nov 3, 2015
Buzzword Blowout-Paradigm Shift
For an introduction to Buzzword Blowout™ please read here. Today's ill-fated business buzzword is the sickeningly seismic: PARADIGM...
Pete Van Regenmorter
Oct 20, 2015
Send in the Clones
I make ads, so I pay attention to other people's. Trends come and go in advertising, like any other art-related endeavor. And, like any...
Pete Van Regenmorter
Oct 19, 2015
Buzzword Blowout-Special Sauce
Welcome to the first installment of Buzzword Blowout™ on Oblogatory™, the Captivation Capital blog. In business, buzzwords can start...
Pete Van Regenmorter
Oct 15, 2015
Dad, It's Blog Not Blahhhg.
My kids mock my wife an I relentlessly every time we have the audacity to speak the word "blog." "Daaad. It's blog not BLAHHHG," they...
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