Busyness and the world going sideways since 2020 put my project updates on the back burner for three years. Now I'm catching up. Here's a...

Well, we all know where a couple of them went. It's been three years since my last project update in 2019, so I'll be playing catch-up...

It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...

As mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...

Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...

I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...

2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs...

For me, it's been a great summer of family trips, beaches, golfing, and fishing (the latter two with mixed results). Unfortunately, the...

When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...

Funny. The last heading from my last blog post was "You Don't Need a Big Agency to Get Big Ideas." Since that proclamation, I have been...

Big Game Flashback Of all the ads from the past Biggest Professional Football Game in February that Shall Remian Nameless, one ad stood...

Imagine your accountant on vacation. He or, let's say she, is toasting in the sun on some remote tropical beach with a ridiculous...

As the avid follower of this blog that you are, you've no doubt noted that there were no posts for February. That's because we were busy...

Here's an ad we designed recently that we're rather proud of. Technically, this is a trade ad. But, really it's simply an ad. An ad...

The billboard series pictured above is now brightening the bleak winter skies throughout Holland, Michigan. We created it for Holland...

Welcome back to the next installment of WWDTOWWD! Today, I invite you to digitally page through this brochure we wrote and designed for...

Your company could benefit from a banana waffle machine, organic free-range accounting (see Figure 1), supersonic cubicle...

Don't get me wrong. I see stuff every day that makes me (grudgingly) mutter to myself..."wish I'd done that." But this running...

This email just came in today. Different client. Different project. Since we get these on a regular basis, we decided to make it a...

Captivation Capital, Inc. is on the move. See, one of the beauties of Captivation Capital®—captivating advertising concepts so valuable...