Pete Van Regenmorter
Three-Year Catch-up Part Two
Busyness and the world going sideways since 2020 put my project updates on the back burner for three years. Now I'm catching up. Here's a...
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CAPTIVATION CAPITAL Advertising & Creative Since 2001
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Pete Van Regenmorter
Aug 5, 2022
Three Years. Where'd They Go?
Well, we all know where a couple of them went. It's been three years since my last project update in 2019, so I'll be playing catch-up...
Pete Van Regenmorter
May 8, 2018
Ultimate Mindshare.
It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...
Pete Van Regenmorter
Jan 30, 2018
Cover to Cover Captivation
As mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...
Pete Van Regenmorter
Aug 30, 2017
Spontaneous Vertical Exponential Capacity Expansion. (And Other Buzzwords I Just Made Up.)
Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...
Pete Van Regenmorter
Mar 13, 2017
Good and Quick. Any Questions?
I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...
Pete Van Regenmorter
Jan 10, 2017
Kicking Off the New Year.
2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs...
Pete Van Regenmorter
Aug 29, 2016
Winding Down. Ramping Up.
For me, it's been a great summer of family trips, beaches, golfing, and fishing (the latter two with mixed results). Unfortunately, the...
Pete Van Regenmorter
Jun 22, 2016
Strategy. It's Baked Right In.
When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...
Pete Van Regenmorter
Apr 29, 2016
Big Ideas, Revisited.
Funny. The last heading from my last blog post was "You Don't Need a Big Agency to Get Big Ideas." Since that proclamation, I have been...
Pete Van Regenmorter
Mar 22, 2016
Flattery By Jeep (Unbeknownst To Them).
Big Game Flashback Of all the ads from the past Biggest Professional Football Game in February that Shall Remian Nameless, one ad stood...
Pete Van Regenmorter
Mar 8, 2016
How We Spend Our Free Time
Imagine your accountant on vacation. He or, let's say she, is toasting in the sun on some remote tropical beach with a ridiculous...
Pete Van Regenmorter
Mar 4, 2016
Fab Feb
As the avid follower of this blog that you are, you've no doubt noted that there were no posts for February. That's because we were busy...
Pete Van Regenmorter
Mar 2, 2016
Wish We'd Done That. Oh, Wait, We Did! Installment 4
Here's an ad we designed recently that we're rather proud of. Technically, this is a trade ad. But, really it's simply an ad. An ad...
Pete Van Regenmorter
Jan 18, 2016
Wish We'd Done That. Oh, Wait, We Did! Installment 3
The billboard series pictured above is now brightening the bleak winter skies throughout Holland, Michigan. We created it for Holland...
Pete Van Regenmorter
Nov 18, 2015
Wish We'd Done That. Oh, Wait, We Did! Installment 2
Welcome back to the next installment of WWDTOWWD! Today, I invite you to digitally page through this brochure we wrote and designed for...
Pete Van Regenmorter
Nov 17, 2015
What is Captivation Capital? Part 1
Your company could benefit from a banana waffle machine, organic free-range accounting (see Figure 1), supersonic cubicle...
Pete Van Regenmorter
Nov 4, 2015
Wish We'd Done That. Oh, Wait, We Did! Installment 1
Don't get me wrong. I see stuff every day that makes me (grudgingly) mutter to myself..."wish I'd done that." But this running...
Pete Van Regenmorter
Oct 30, 2015
Gotta Love It 2
This email just came in today. Different client. Different project. Since we get these on a regular basis, we decided to make it a...
Pete Van Regenmorter
Oct 26, 2015
Driven By Captivation
Captivation Capital, Inc. is on the move. See, one of the beauties of Captivation Capital®—captivating advertising concepts so valuable...
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