Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...

It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...

As mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...

Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...

Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....

Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...

No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...

I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...

2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs...

For me, it's been a great summer of family trips, beaches, golfing, and fishing (the latter two with mixed results). Unfortunately, the...

If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...

When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...

Funny. The last heading from my last blog post was "You Don't Need a Big Agency to Get Big Ideas." Since that proclamation, I have been...

Big Game Flashback Of all the ads from the past Biggest Professional Football Game in February that Shall Remian Nameless, one ad stood...

Imagine your accountant on vacation. He or, let's say she, is toasting in the sun on some remote tropical beach with a ridiculous...

As the avid follower of this blog that you are, you've no doubt noted that there were no posts for February. That's because we were busy...

Here's an ad we designed recently that we're rather proud of. Technically, this is a trade ad. But, really it's simply an ad. An ad...

The billboard series pictured above is now brightening the bleak winter skies throughout Holland, Michigan. We created it for Holland...

The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...

You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...