Pete Van Regenmorter
Wish We'd Done That. Oh, Wait, We Did! Installment 3
The billboard series pictured above is now brightening the bleak winter skies throughout Holland, Michigan. We created it for Holland...
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CAPTIVATION CAPITAL Advertising & Creative Since 2001
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Pete Van Regenmorter
Jan 16, 2016
Ideas. You Can Never Have Enough.
The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...
Pete Van Regenmorter
Dec 11, 2015
Who We're NOT Hiring.
You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...
Pete Van Regenmorter
Nov 30, 2015
Buzzword Blowout-Growth Hack
For an introduction to Buzzword Blowout™ please read here. GROWTH HACK? The images it conjures are reason alone to send this one to the...
Pete Van Regenmorter
Nov 18, 2015
Wish We'd Done That. Oh, Wait, We Did! Installment 2
Welcome back to the next installment of WWDTOWWD! Today, I invite you to digitally page through this brochure we wrote and designed for...
Pete Van Regenmorter
Nov 18, 2015
Why Captivate?
Why invest in creative, captivating approaches to communicating with your target audience, when communication is as simple as showing...
Pete Van Regenmorter
Nov 17, 2015
What is Captivation Capital? Part 1
Your company could benefit from a banana waffle machine, organic free-range accounting (see Figure 1), supersonic cubicle...
Pete Van Regenmorter
Nov 4, 2015
Wish We'd Done That. Oh, Wait, We Did! Installment 1
Don't get me wrong. I see stuff every day that makes me (grudgingly) mutter to myself..."wish I'd done that." But this running...
Pete Van Regenmorter
Nov 3, 2015
Buzzword Blowout-Paradigm Shift
For an introduction to Buzzword Blowout™ please read here. Today's ill-fated business buzzword is the sickeningly seismic: PARADIGM...
Pete Van Regenmorter
Oct 30, 2015
Gotta Love It 2
This email just came in today. Different client. Different project. Since we get these on a regular basis, we decided to make it a...
Pete Van Regenmorter
Oct 26, 2015
Driven By Captivation
Captivation Capital, Inc. is on the move. See, one of the beauties of Captivation Capital®—captivating advertising concepts so valuable...
Pete Van Regenmorter
Oct 22, 2015
You Gotta Love It.
I screenshotted (if that's a word) the picture above directly from an email I received from a client a couple days ago. I'd sent a first...
Pete Van Regenmorter
Oct 20, 2015
Send in the Clones
I make ads, so I pay attention to other people's. Trends come and go in advertising, like any other art-related endeavor. And, like any...
Pete Van Regenmorter
Oct 19, 2015
Buzzword Blowout-Special Sauce
Welcome to the first installment of Buzzword Blowout™ on Oblogatory™, the Captivation Capital blog. In business, buzzwords can start...
Pete Van Regenmorter
Oct 15, 2015
Dad, It's Blog Not Blahhhg.
My kids mock my wife an I relentlessly every time we have the audacity to speak the word "blog." "Daaad. It's blog not BLAHHHG," they...
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