top of page
The Latest


Pete Van Regenmorter
Aug 28, 2019
How to Stop Seeing Advertising Through Rose-Colored Google Glasses.
Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...


Pete Van Regenmorter
May 8, 2018
Ultimate Mindshare.
It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...


Pete Van Regenmorter
Jan 30, 2018
Cover to Cover Captivation
As mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...

Pete Van Regenmorter
Aug 30, 2017
Spontaneous Vertical Exponential Capacity Expansion. (And Other Buzzwords I Just Made Up.)
Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...


Pete Van Regenmorter
Jul 18, 2017
Making a Big Splash Can Be a Pain
Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....


Pete Van Regenmorter
May 1, 2017
Awww...Your Brand Is Just Too Precious.
Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...


Pete Van Regenmorter
Mar 21, 2017
From The Marketing Director's Chair
No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...


Pete Van Regenmorter
Mar 13, 2017
Good and Quick. Any Questions?
I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...


Pete Van Regenmorter
Jan 10, 2017
Kicking Off the New Year.
2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs...


Pete Van Regenmorter
Aug 29, 2016
Winding Down. Ramping Up.
For me, it's been a great summer of family trips, beaches, golfing, and fishing (the latter two with mixed results). Unfortunately, the...
bottom of page