Pete Van Regenmorter
Bring It To Life.
If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...
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CAPTIVATION CAPITAL Advertising & Creative Since 2001
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Pete Van Regenmorter
Jun 22, 2016
Strategy. It's Baked Right In.
When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...
Pete Van Regenmorter
Apr 29, 2016
Big Ideas, Revisited.
Funny. The last heading from my last blog post was "You Don't Need a Big Agency to Get Big Ideas." Since that proclamation, I have been...
Pete Van Regenmorter
Mar 22, 2016
Flattery By Jeep (Unbeknownst To Them).
Big Game Flashback Of all the ads from the past Biggest Professional Football Game in February that Shall Remian Nameless, one ad stood...
Pete Van Regenmorter
Jan 16, 2016
Ideas. You Can Never Have Enough.
The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...
Pete Van Regenmorter
Dec 11, 2015
Who We're NOT Hiring.
You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...
Pete Van Regenmorter
Nov 30, 2015
Buzzword Blowout-Growth Hack
For an introduction to Buzzword Blowout™ please read here. GROWTH HACK? The images it conjures are reason alone to send this one to the...
Pete Van Regenmorter
Nov 3, 2015
Buzzword Blowout-Paradigm Shift
For an introduction to Buzzword Blowout™ please read here. Today's ill-fated business buzzword is the sickeningly seismic: PARADIGM...
Pete Van Regenmorter
Oct 19, 2015
Buzzword Blowout-Special Sauce
Welcome to the first installment of Buzzword Blowout™ on Oblogatory™, the Captivation Capital blog. In business, buzzwords can start...
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