Pete Van RegenmorterJul 26, 2016Bring It To Life.If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...
Pete Van RegenmorterJun 22, 2016Strategy. It's Baked Right In.When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...
Pete Van RegenmorterApr 29, 2016Big Ideas, Revisited.Funny. The last heading from my last blog post was "You Don't Need a Big Agency to Get Big Ideas." Since that proclamation, I have been...
Pete Van RegenmorterMar 22, 2016Flattery By Jeep (Unbeknownst To Them).Big Game Flashback Of all the ads from the past Biggest Professional Football Game in February that Shall Remian Nameless, one ad stood...
Pete Van RegenmorterJan 16, 2016Ideas. You Can Never Have Enough.The Story If you haven't heard the story, it goes something like this: Thomas Edison invented the light bulb. OK, I'm guessing you knew...
Pete Van RegenmorterDec 11, 2015Who We're NOT Hiring.You'll never see these guys around the Captivation Capital watercooler. We've never employed them; never will. Mumbo jumbo, business...