Pete Van Regenmorter
How to Stop Seeing Advertising Through Rose-Colored Google Glasses.
Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...
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Pete Van Regenmorter
Jul 18, 2017
Making a Big Splash Can Be a Pain
Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....
Pete Van Regenmorter
May 1, 2017
Awww...Your Brand Is Just Too Precious.
Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...
Pete Van Regenmorter
Mar 21, 2017
From The Marketing Director's Chair
No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...
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