Concrete Products Equipment Company

Pathfinder Systems is a full-service concrete products plant planner, designer, and equipment provider, with Tiger Machine of Japan as their flagship production machine line. With a relationship that stretches over decades, I've crafted Pathfinder's brand into one that's instantly recognizable and respected in its industry.


Concept Development/Creative Consulting, Copywriting, Graphic Design, Photo Manipulation, B2B Print Advertising, Trade Show Displays, Video


ABOVE: Concept, photo manipulation, copywriting and graphic design for an airport terminal sign

BELOW: Print trade ads and displays that I created for Pathfinder

BOTTOM: Video examples that wrote, shot and edited

Capabilities video highlights

Pathfinder Video Work

I shot and edited the vast majority of what you see above and below. Some footage was provided by the manufacturers themselves, so image and video quality varies.

ABOVE: Pathfinder Capabilities Video (highlights) 

BELOW: Short video introductions for various topics to be presented by Pathfinder at a national trade show.

This one (below) takes a little explaining...

Pathfinder Systems—a regular at concrete-related trade shows—asked me to develop an ad series for a very specific "captive audience."

The hotel where many trade show attendees were staying offered ads above the urinals in their men's restrooms. The rest is self explanatory.

From the Client...

"Pete never fails to deliver great creative that advances our overall branding effort. When it comes to staying on top of our competition, Pete is our secret weapon.”