Captivation Capital® Gets Guys GOING to Show Booth.
Let's say you're company is one of hundreds displaying at a national trade show. How do you cut through the chaos and clutter to drive attendees to your booth?
Mind you, this is an industrial concrete-related trade show, so the majority of the audience is male. If only there was some place where men are forced to stand in one place for several seconds with nothing to look at but a wall, one foot in front of their face...
Hence, these signs—placed at eye level in a strategic area of the men's restrooms in the hotel where most of the attendees were staying.
Bathroom humor at its finest.