Captivation Capital® Goes Wild with Trade Show Banners
Concrete Products Machine Importer is the bailiwick of our client, Pathfinder Systems. Pathfinder is the exclusive USA dealer/distributor for Japanese concrete products machine maker, Tiger Machine. Concrete products machines make, yes, cinderblocks; however, today, more advanced equipment (ie: Tiger Machines) can crank out beautiful pavers, retaining wall, and other products that you'd never guess were made of good ol', humble concrete.
For about a decade, now, we've helped Pathfinder build a unique, recognizable brand within its industry. Under the overall themeline, "Conquer the Concrete Jungle," Captivation Capital has created scores of trade advertising and other marketing pieces, all following a tiger or jungle look.
Below, you'll see a series of trade show banners following the Pathfinder theme and look. When installed, they stand around six feet high in a two-sided "tent" configuration. The pith helmet graphic on top is actually a smaller, removable two-sided piece that rests on top of the banner. It's designed to easily incorporate new, color-laserprinted booth information, so the banners themselves don't become obsolete after one show.
This banner series won a local Addy Award.