Captivation Capital® Graphically Guides Showroom Browsers
When potential home building clients stroll into this home builder's showroom it can be a little overwhelming. Cabinets, fixtures, faucets, tile, flooring: the choices are myriad.
Captivation Capital was asked to develop a visual categorization system, where each section is deliniated by engaging graphics, helping visitors focus their choices for each room and feature of their home.
Consistent with our unique approach, we chose to captiavte rather than simply communicate, drawing clients in with bold graphics and copy.