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Count on Countless Uncountables

Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in data-saturated 2019, reached a point where all things are measurable, quantifiable, and predictable?

Not according to George. And not...

It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising philosophy, but I've rarely given a glimpse behind the scenes. What makes the CC Team tick? How's the team synergy? Do you guys ever get o...

As mentioned in my last blog post (FIVE months ago!) I was busy last August.

Still busy.

You say, "Congratulations, but what's it to me?"

Well, if you advertise a product or service, my busyness means a lot, because there's hardly a marketing media that I haven't tackled...

Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit and a 48-page catalog are just a couple of the many projects that I've completed or are in the works.

In other words, I have a pretty f...

Chairman of the Board

Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon. If you're lucky enough to find a pool with a deep end and—even rarer these days—a diving board, don't miss your chance to make a spl...

Are you celebrating your brand or suffocating it?

So much goes into building a brand, not the least of which: money. Depending on your company's size, it could mean anywhere from thousands to millions. Billions, even. Now, I don't know about you, but if I build somethin...

No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most are very hard-working folks with about twelve helpings of tasks and responsibilities on their plate, chief among them: producing the...

I just received an email from a client, an excerpt of which is "dramatized" above.

If you're looking to develop any kind of advertising, what more could you ask for? Creative work that you'll love, delivered when you want it, or even quicker.

The project that sparked th...

2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs simultaneously. Need more hours in the day (or more feet).

I have advertising, collateral, web, and trade-related display projects in the work...

After being in the ad/marketing biz for over 20 years, I thought it time to write a book. One that encapsulated all of my experience, the clients I serve, and the services I provide into one monumental business book for the ages. Ladies and gentlemen, I present it here...

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