Goes Beyond Explaining
Here's a first draft concept for a bank that was looking to create a construction loan guide.
The bank wanted the guide to be friendly and slightly irreverent—geared toward the average home buyer.
The interior of the brochure was designed in 2 spot colors to save cost.
Captivation Capital conceptualized, wrote and designed this brochure.
Again it's a first draft and incomplete, but please pay special attention to the copy. It's a good example of how we can captivate with words, yes, even paragraphs.