Captivation Capital®

Goes Beyond Explaining

Construction Loans

Here's a first draft concept for a bank that was looking to create a construction loan guide.

The bank wanted the guide to be friendly and slightly irreverent—geared toward the average home buyer.

The interior of the brochure was designed in 2 spot colors to save cost.

Captivation Capital conceptualized, wrote and designed this brochure.

Again it's a first draft and incomplete, but please pay special attention to the copy. It's a good example of how we can captivate with words, yes, even paragraphs.