Pathfinder Short Videos

These videos (among many others) we're part of a larger interactive presentation tool, which Captivation Capital created for Pathfinder Systems, a full-service concrete products plant supplier and builder.

 

Captivation Capital produced the videos from footage we shot, as well as footage provided by various plants, so, raw footage quality is somewhat varied.

 

Pathfinder asked us to create short, minimalistic, engaging video lead-ins to each product featured in the presentation, which were then followed by interactive product feature/benefit screens that allowed the presenter to walk through key bullet points with their audience—usually a small group or even one-on-one.

 

The presentation was a success, with one viewer proclaiming that it was the best presentation he'd seen of any at the national trade show where it was being shown.

Captivation Capital, Inc. advertising agency: possibly the best impossibly creative ad firm around.
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Captivation Capital, Inc.  •  A Michigan Advertising Agency  •  Established 2001

 

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