Reveals the Invisible
How do you sell what you can't see?
That was the challenge Extol, Inc. brought to Captivation Capital. Among other things, Extol makes plastics joining machines that use infrared energy, an invisible and suprisingly cool "ray."
To explain it all, we designed the following three-page ad series. The ads below ran in the bottom right corner of three consecutive spreads in a plastics-related trade magazine. (The ads in a row idea was the client's.)
Invisible Ray has become a recurring character in selected Extol ads since.